Avoid re-inventing the wheel

I love finding solutions to problems. I earn a living by gathering requirements and converting them into web-based applications to meet a clients needs. If a client has a really specific way of doing things and there isn't an application available to meet their needs, then I am happy to build them a perfect solution. But many times, there IS a solution out there. It's just hard to find in an increasingly crowded marketplace.

When I find a great web-based application, one that impresses me by its simplicity of use and richness of features, I post it on this blog as a recommended application.

As much as I enjoy creating solutions, I never want to be accused of profiting from a clients naivety. If a good solution is available "off-the-shelf", it makes sense to share it with the client. As a customer, you will always find that an "off-the-shelf" solution will be cheaper than a custom-built application.

I encourage some clients to use a YAHOO! e-commerce solution. Sure, I could offer to build them a custom solution for $5000. But if the $39/month solution will get them started - why spend the money on the application? Put it to use in search marketing and e-mail campaigns. What I hope to achieve is a level of trust with my clients. IF they know that I will treat them fairly, help them find the best solution for their needs & budget, then I can rely on them doing 2 things:
1) Recommend me to others
2) Come back to me when they are ready for that customized solution.

If a better mouse-trap is what you need, I can build if for you. If you need to be directed to the best solution available, then I can do that too.