Crowded House!

Is it just me, or have search result accuracy started to go backward? The more that SEO companies drive their clients up in the search results, the harder it is to find that web gem with the information I am looking for.

There are are also a ton of aggregation sites popping up that are attempting to deal with local search. Among them are your local yellow pages directory and start-ups with unlikely names such as local.com and neighborhood.com

The bottom line it this: If you want to get found on the web, you need something more than a build it and they will come approach. Develop your web strategy and stick to it!